Manager portal
Redesign of the manager experience in Heroma, focused on
simplifying daily workflows and reducing cognitive load
for one of the system’s most complex user groups.
UX design
WCAG
UI design
User research
Product strategy
Prototyping
Context
The initial concept focused on presenting a wide range of features,
KPIs, and quick links based on system functionality.
However, early validation showed that this approach did not align
with how managers actually work.
• The solution was too complex and feature-heavy
• It did not reflect real daily workflows
• It required users to adapt to the system
Rather than simplifying the experience, it risked increasing cognitive load.
The problem
The current experience introduced friction in what should be a simple
and repetitive workflow.
• Users were redirected to a new page for each case
• Important actions were not clearly structured
• The layout contained unused space and lacked focus
This made the process slower and less intuitive, especially for
frequent users.
My role
UX designer & Project lead
Led the design process from initial concept to validated solution,
including research, stakeholder alignment, and user testing.
Process
Initial concept
I started by identifying and mapping all potential manager-facing
functionalities within Heroma, resulting in a broad feature set.
This was validated internally with Product Owners to understand
which features were actively used and considered important.
User research
To validate the concept, I conducted focus group sessions with
manager-heavy customers.
Instead of presenting solutions directly, I asked participants to walk
through a typical workday to understand real behavior and priorities.
Reframing the problem
The insights revealed a clear misalignment between the initial concept
and actual user needs.
This led to a complete redesign of the solution, shifting focus from
feature exposure to task prioritization.
Solution
Before
After
Key improvements
Clear navigation
Redesigned the category menu to improve scannability and reduce cognitive load.
Task prioritization
Introduced visual prioritization to help users focus on high-impact tasks first.
Improved search and filtering
Enhanced the search functionality with filtering options to help users quickly find relevant item
Maintained user context
Replaced full-page navigation with contextual interactions (e.g. modals/side panels).
Impact
Faster decision-making
Users can identify priority tasks in seconds.
Improved efficiency
Enabled bulk actions to support power users and reduce repetetive actions.
Design thinking
The redesign focuses on reducing cognitive load and guiding users toward the most important actions. By introducing prioritization, clearer hierarchy, and more efficient workflows, the interface better supports both new and experienced users.
Key insights
Managers focus on tasks, not features
Time is limited, prioritization is critical
Complex dashboards added little value
Simplicity and clarity were more important than completeness
Problem framing
The challenge was not to surface more functionality,
but to help managers focus on what matters today.
The experience needed to shift from a feature-driven interface
to a task-driven workflow.
Outcome
• Strong positive feedback from users
• Improved clarity and focus in daily workflows
• Reduced time spent navigating the system
• Increased confidence in task prioritization
User feedback confirmed that the solution aligned closely
with real-world usage and expectations.
Reflection
A key takeaway from this project was the importance of early
user validation.
The initial concept, although well-structured from a system
perspective, did not reflect how managers actually work.
By shifting focus from features to real user behavior,
the solution became significantly more effective.
This reinforced the importance of understanding not just what
users can do in a system, but what they actually need to do
in their daily work.